6 Step Formula For Attracting Clients

6 Step Formula For Attracting Clients

Question: I own a new video production company- how can I get new clients? This is always a struggle. We have SD + HD cameras, Final Cut pro editing systems, a great reel and resources- but no clients. Zilch, sip, nada.
6 Tips for Branding Your Video Business

6 Tips for Branding Your Video Business

Your brand is more than just the slate at the end of your videos, the logo on your letterhead and business cards or your business name. It is your corporate identity, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers.
Why The Elite Never Sign a Work-for-Hire Contract

Why The Elite Never Sign a Work-for-Hire Contract

So you’re shooting video of some spectacular outdoor scenes for a client. So spectacular, you’re already thinking of uploading and selling certain clips on all of the stock video websites you just signed up for. Shoot once make money multiple times, right? – this is how the Elite videographer...
Handling the "I Can Produce a Video Myself" Objection

Handling the "I Can Produce a Video Myself" Objection

At well under $8K in total equipment costs and dozens of non-professionals who can create a video for less money in less time, companies are attracted to the idea they can produce video on their own. So why are we needed?
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