Handling the "I Can Produce a Video Myself" Objection

At well under $8K in total equipment costs and dozens of non-professionals who can create a video for less money in less time, companies are attracted to the idea they can produce video on their own. So why are we needed? Is the video professional becoming extinct in a time when it seems anyone with a camera can be hired to do it cheaper?

How do we deal with a company who wants to produce a video themselves? How can we justify the costs for our services? Here is the Elite strategy to overcome the do-it-yourself crowd.

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