Sticking To Your Prices – or Else!

Sticking To Your Prices – or Else!

Setting a price on your video services can be a challenging process, but that’s only the beginning – the next step is to stick to those prices and then get people to pay those prices on a regular basis. If you’ve “corrected” your rates by raising them in line with the value you provide your...
Starting a Production Business: 8 Mistakes to Avoid

Starting a Production Business: 8 Mistakes to Avoid

So you decide to start your own video business. Your brochures and business cards are all printed up, your website is ready to go and your domain name tells everyone about your amazing credentials. And then you wait. And wait. And wait…
Inexpensive Way to Capture Video to a Laptop

Inexpensive Way to Capture Video to a Laptop

Wanda asks: I can't see the need for an external hard drive recorder such as the Firestore. Is there an inexpensive way to capture video to a laptop instead?
Production Profile: Retirement Homes

Production Profile: Retirement Homes

Colleges have them, luxury hotels have them, resorts have them - a video to showcase the amenities and services they offer to potential clients. Do retirement homes have a video? Here are some ideas on creating a promotional video for this market.
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