Branding Your Business, part 2

Many video business owners think that salesmanship and marketing are enough to succeed in business. Bzzzt! Wrong answer! There’s another level to which all businesses should aspire: Creating a brand.

Branding is not marketing. Rather it is an integral part of your marketing strategy. It’s also an important part of how you interact with clients, prospects, vendors, employees, and anyone else with whom you come in contact. Branding creates an image that set you apart from other businesses.

Ron Dawson, author of the book Refocus: Cutting-Edge Strategies to Evolve Your Video Business, gets into how to establish a brand for your video production business

This is the second interview on day 4 of our 5 day crash course on setting up a focused, productive and efficient web video production company so you can start earning income.

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